Importance of a Professional CV or Resume

The importance of a great CV (Resume) is again spelled out today with a story from CNNmoney on 28th September 2009.

It goes to show that even if you have the best experience, if it does not come across effectively on paper then you are simply not going to get the call for interview. It is worth investing time, effort and, yes, money if you need to, in your CV (Resume).


NEW YORK ( — The résumé is the gateway to most job openings. But even the most qualified candidates have trouble standing out on an 8-1/2 by 11 inch sheet of paper.

That’s because it takes more than just experience to catch an employer’s attention.

Darrin Bailey learned that the hard way. With 17 years of experience in surgical instruments sales and an extensive network of contacts in the industry, Bailey assumed he’d have no trouble finding work after he was laid off in April. But when his job search stalled, he was shocked.

“I didn’t even apply for unemployment,” he said, “I figured I would find something relatively quickly. A month and a half later I was still looking. I was shocked.”

Bailey, 44, who lives in Damascus, Md., with his wife and four-year old daughter, says he expanded his search to include the entire the mid Atlantic area and used job search sites specific to his industry and level, like

“I heard nothing,” he said. “I didn’t even get responses that I sent résumés.”

That’s when Bailey decided that he needed the help of a professional. He found a local résumé writer, Cheryl Palmer, and paid her about $150 to spruce up his résumé.

Together they hashed out what Bailey wanted to convey and Palmer took it from there.

Like many others on the job hunt, Bailey’s résumé initially lacked a professional look, Palmer said. “It wasn’t that he wasn’t a good candidate, it was the presentation of his information.”

To go from average to outstanding, Palmer made some small changes to the the font and format and more major improvements such as summarizing his duties in paragraph form and highlighting his accomplishments with bullets, to make them “very easy to skim.”

“I knew right away it was good,” Bailey said of the finished product.

“The very next week after I sent it out I got five calls and immediately had interviews. Two weeks later I had an offer.”

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